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About Us

Established in 1985 and listed on the Mainboard of the Singapore Exchange in 2011, we are one of Singapore’s top three retailers with over S$796 million in annual sales revenue (FY2016).  As of December 2017, we operate in 44 locations all across Singapore.  With a current market capitalisation exceeding S$1.4 billion, Sheng Siong Group Ltd is one of the largest listed companies on the Singapore Exchange.

Our supermarket/ grocery retail stores are primarily located in the heartlands of Singapore, and are designed to provide our customers with both “wet and dry” shopping options, including a wide assortment of live, fresh and chilled produce, such as seafood, meat, fruits and vegetables, in addition to processed, packaged and/or preserved food products as well as general merchandise such as toiletries and essential household products.

We have also developed a selection of housebrands to offer our customers quality alternatives to national brands at substantial savings. We offer over 400 products under our 10 housebrands, ranging from food products to paper goods.

To support our retail operations, we built a customised central distribution centre in Mandai Link.  Construction of this corporate headquarters-cum-warehousing and distribution centre was completed in 2011, allowing us to leverage on an extensive distribution network, food processing capabilities and warehousing facilities thereon.

In March 2013, we received HACCP certification for our processing of fish, seafood, meat and vegetables from the receiving of raw materials, storage, processing, packing and transportation of finished products. Our repackaging of dried food from the receiving of raw materials, storage, repacking and transportation of finished products, as well as the receiving, storage and transportation of frozen food and fruits were also HACCP-certified.  With further training, sharing of knowledge and upgrading of our handling processes, we attained ISO 22000:2005 certification since early 2016.

With consistently strong financial results and active involvement in community, our Group has gained much recognition in the marketplace.  Recent awards won include “The Enterprise of the Year Award”, “Innovation Excellence Award” and the “Best of the Best” retailer in Singapore.

As a born-and-bred-in-Singapore enterprise selling daily necessities, we strive to continuously offer communities quality products at reasonable prices together with good service, in order to create value for our customers, such as direct bulk purchasing, supply chain management and adoption of technologies to increase our productivity.  

 


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