We are one of Singapore’s largest retailers with over S$687.4 million in revenue for FY2013, and we are principally engaged in operating the Sheng Siong Groceries Chain, including 33 stores all across Singapore as at 31 December 2013.
Our stores are primarily located in retail locations in the heartlands of Singapore, and designed to provide our customers with both “wet and dry” shopping options, including a wide assortment of live, fresh and chilled produce, such as seafood, meat and vegetables, in addition to processed, packaged and/or preserved food products as well as general merchandise such as toiletries and essential household products.
We have also developed a selection of housebrands to offer our customers quality alternatives to national brands at substantial savings. As at 31 December 2012, we offer over 400 products under our 10 housebrands.
To support our retail operations, we also have an extensive distribution network, food-processing facilities, and warehousing facilities. In May 2011, we completed construction of our new corporate headquarters and warehousing and distribution centre at Mandai Link, at an estimated cost of up to S$65 million. In March 2013, we received HACCP certification for our processing of fish, seafood, meat and vegetables from the receiving of raw materials, storage, processing, packing and transportation of finished products. Our repackaging of dried food from the receiving of raw materials, storage, repacking and transportation of finished products, as well as the receiving, storage and transportation of frozen food and fruits were also HACCP-certified.
We strive to offer communities in which we operate quality products at reasonable prices together with good service in order to create value to our customers
Our vision is to be the preferred retailer in the market, starting from Singapore and then further ashore.