Established in 1985 and listed on the Singapore Exchange in 2011, we are one of Singapore’s largest retailers with over S$725 million in revenue for FY2014, and we are principally engaged in operating the Sheng Siong Groceries Chain, in 35 locations all across Singapore as at April 2015. The Group has secured 2 more leases and these 2 new stores should commence operations in May 2015.
Our stores are primarily located in retail locations in the heartlands of Singapore, and designed to provide our customers with both “wet and dry” shopping options, including a wide assortment of live, fresh and chilled produce, such as seafood, meat and vegetables, in addition to processed, packaged and/or preserved food products as well as general merchandise such as toiletries and essential household products.
We have also developed a selection of housebrands to offer our customers quality alternatives to national brands at substantial savings. As of April 2015, we offer over 400 products under our 10 housebrands.
To support our retail operations, we have an extensive distribution network, food-processing facilities, and warehousing facilities. In May 2011, we completed construction of our new corporate headquarters and warehousing and distribution centre at Mandai Link, at an estimated cost of up to S$65 million. In March 2013, we received HACCP certification for our processing of fish, seafood, meat and vegetables from the receiving of raw materials, storage, processing, packing and transportation of finished products. Our repackaging of dried food from the receiving of raw materials, storage, repacking and transportation of finished products, as well as the receiving, storage and transportation of frozen food and fruits were also HACCP-certified.
We were awarded the inaugural Singapore Productivity Awards in October 2014, by the Singapore Business Federation. On 31 December 2014, our Group was recognised for achieving commendable performance in business excellence, and was awarded the “Singapore Quality Class” certification by SPRING Singapore, which is valid for three years from January 2015 to December 2017.
As a born-and-bred-in-Singapore enterprise selling daily necessities, we strive to continuously offer communities quality products at reasonable prices together with good service, in order to create value to our customers. We also want to be the preferred retailer in the market, starting from Singapore and then further ashore.