We are one of Singapore’s largest retailers with over S$578.4 million in revenue for FY2011, and we are principally engaged in operating the Sheng Siong Groceries Chain, including 25 stores all across Singapore as at the Latest Practicable Date.
Our stores are primarily located in retail locations in the heartlands of Singapore, and designed to provide our customers with both “wet and dry” shopping options, including a wide assortment of live, fresh and chilled produce, such as seafood, meat and vegetables, in addition to processed, packaged and/or preserved food products as well as general merchandise such as toiletries and essential household products.
We have also developed a selection of housebrands to offer our customers quality alternatives to national brands at substantial savings. As at the Latest Practicable Date, we offer over 300 products under our 10 housebrands.
To support our retail operations, we also have an extensive distribution network, food-processing facilities, and warehousing facilities. In May 2011, we completed construction of our new corporate headquarters and warehousing and distribution centre at Mandai Link, at an estimated cost of up to S$65 million.
We strive to offer communities in which we operate quality products at reasonable prices together with good service in order to create value to our customers
Our vision is to be the preferred retailer in the market, starting from Singapore and then further ashore.