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Bank of China Launches New BOC Sheng Siong Card

Posted on 20th Jul 2017 @ 10:24 PM

Singapore, 21 July 2017 – Doing its part to drive Singapore’s cashless agenda and elevate national efforts to be a smart nation, Bank of China Singapore Branch (BOCSG), Singapore’s longest-standing Chinese bank, today launched a new contactless credit card in partnership with local supermarket chain Sheng Siong, offering up to 12 per cent cash rebate across all stores – the highest amongst grocery credit cards.

The Bank of China Sheng Siong credit card will help Sheng Siong shoppers and families save on everyday expenses across groceries and transport, and enjoy seamless, convenient and cashless shopping experiences, serving as the preferred rewards programme for Sheng Siong customers.

Cardholders will also have access to exclusive Visa privileges at over 44 million merchants around the world.

Mr Anson Lim, Head of Card Centre at Bank of China Singapore Branch, said, “As one of Singapore’s leading credit card issuers, BOCSG leverages its strong local market expertise and leading credit card innovations and technologies to provide cardholders with the best offers and payment solutions tailored to their unique needs.

“With the highest cash rebate in the market of 12 per cent on all Sheng Siong spend, we believe the new co-branded card will bring great value to cardholders and go a long way in expanding the customer base for both Sheng Siong and Bank of China,” said Mr Anson Lim.

Mr Lim Hock Chee, CEO of Sheng Siong Group, said, “For the past 32 years and counting, Sheng Siong has been committed to continuously providing our communities with high quality products at reasonable prices. With our new partnership with Bank of China, we are delighted to have the opportunity to recognise and reward our growing customer base, providing them with more savings than ever.

“The contactless BOC Sheng Siong card will also serve to drive more cashless transactions, lowering the operational costs of cash management and increasing our business productivity with more efficient payment processes,” said Mr Lim Hock Chee.

Ms Ooi Huey Tyng, Country Manager for Singapore and Brunei at Visa, said, “We are pleased to partner BOC and Sheng Siong to launch this co-branded card that will enable us to provide relevant benefits to cardholders in the everyday segment and reach out to the heartland community in Singapore. Today, there are more than eight million Visa payWave transactions conducted in Singapore each month, and supermarkets account for more than 40 per cent of domestic Visa payWave transactions. Visa payWave transactions also represent more than 80 per cent of all Visa transactions for supermarkets in Singapore.

“In the past year, we have seen strong growth in BOC’s portfolio. The new co-branded card will enable us to grow our cardholder base and accelerate the use of contactless payments in Singapore, helping us achieve our national agenda of becoming a smart nation and cashless society,” said Ms Ooi.

BOCSG has an extensive local network of 23 touch points, giving customers easy access to customised and innovative banking solutions. Cardholders can perform easy and speedy transactions leveraging the bank’s platforms including BOC internet banking, mobile banking and more than 200 ATMs in the atm5 network islandwide. BOCSG is the only Chinese bank in Singapore to offer the FAST funds transfer service and is also the first and only bank in Singapore to offer premium cards across all three card associations (Visa, MasterCard and UnionPay).

The BOC Sheng Siong card is the latest in a series of product and banking innovations and rides on the success of the BOC Family credit card which recently won a Best Family card category award. Other popular BOCSG products include BOC SmartSaver which offers customers up to 3.55% interest per annum, BOC Family credit card, BOC Union-Pay Dual Currency Diamond credit card and Mobile Banking app.

Customers can visit any BOC branch to apply for the BOC Sheng Siong card. For more information, please visit www.bankofchina.com/sg.


中国银行新加坡分行与昇菘集团强强联合 携手推出“中银昇菘联名信用卡”

新加坡,2017年7月21日 – 为积极响应新加坡金融管理局倡导的“无现金社会”,助力新加坡实现智慧国愿景,中国银行新加坡分行(中行)与昇菘集团(昇菘)强强联合,隆重推出非接触式联名信用卡——中银昇菘信用卡,其现金回扣是在市场中最高可达12%,具备强大的市场竞争力。

中银昇菘信用卡是专门针对本地广大家庭用户需求而特别设计的,持卡人在昇菘所有超市刷卡消费即可享受极具吸引力的现金回扣,是昇菘顾客的首选信用卡。同时该卡结合了Visa payWave非接触式支付功能,为客户提供无现金“一卡走天下”的全新便利购物体验,并可在全球超过4,400万商户享有Visa专享优惠。

中国银行新加坡分行银行卡部总经理林文健先生表示:“作为本地信用卡业界的领军银行之一,中行长期深耕南洋,服务当地,凭借丰富的本地市场经验,结合信用卡最新科技,不断推陈创新,务求为持卡人提供最佳的优惠和最安全便捷的支付方式,以满足消费者日益变化的需求,并有效推动新加坡邻里地区无现金交易的向前发展。联名卡面世将以市场最高的12%现金回扣来回馈老客户及吸引新客户,是中国银行、昇菘集团和本地消费者三方共赢,共同做大市场的创举。”

昇菘超市是新加坡三大超市零售商之一,拥有42间超市遍布全岛。集团总裁林福星先生表示:“昇菘过去32年,一直致力于为我们的社区提供高品质及价格合理的产品。我们很高兴能通过与中国银行新加坡分行发行这张联名卡,让我们有机会感谢和回馈我们不断增长的顾客群,为他们带来最大的节省。这张非接触式联名信用卡也将有助于昇菘在邻里开展更多的无现金交易,不仅可以降低昇菘集团现金管理的营运成本,还将通过更有效的支付流程提高我们的业务生产力。”

受访的威士新加坡和文莱区域经理黄慧婷女士认为:“我们很高兴能与中国银行和昇菘集团合作,推出该联名卡。该卡能让我们为持卡人的每一天提供便利,进一步拓展至新加坡的邻里地区。当前,每月使用Visa payWave的交易达800多万,其中在国内Visa payWave交易中,超级市场的比重高达40%以上。Visa payWave交易也占Visa在新加坡超级市场所有交易中的80%以上。中行近年来信用卡业务表现强劲增长,我们相信这张全新的联名卡的推出将进一步增加持卡人数,并加快非接触支付在新加坡的使用,有助于新加坡实现成为智慧国家和无现金社会的目标。”

近年来,中行一直积极拓展本地服务网络,不断优化创新产品服务,不断丰富网上银行功能,各项业务均取得了喜人的佳绩。目前,中行在新加坡拥有23个金融服务点,有快捷又方便的网银和手机银行,通用新加坡全岛200多台atm5网络自动提款机。中行更是唯一一家中资银行提供FAST电子资金转账服务,也是唯一一家在新加坡发行Visa、万事达和银联三大发卡机构高端信用卡产品的银行。中行旗下的中银智盈储蓄计划(BOC SmartSaver),让持卡人可享有高达3.55%年利率、中银银联双币钻石卡和手机银行等金融产品广也广受青睐。此次中银昇菘联名卡的推出也是乘中行发行的中银家庭Visa卡获选本地最受欢迎家庭卡产品的东风,进一步扩大和完善中行信用卡的产品线,力求更好地服务新加坡消费者和市场的又一创新力作。

客户可前往任何中银分行申请中银昇菘信用卡。如欲了解更多信息,请浏览www.bankofchina.com/sg.

 

Print version (English) (PDF - 211 KB)

Print version (Chinese) (PDF - 334 KB)

Factsheet - BOC Sheng Siong card (English) (PDF - 1.33 MB)