Posted on 15th Jul 2011 @ 6:02 PM

• “Kyoho Grape Princess” flew in to promote Changhua County’s Kyoho Grapes
• Guest-of-Honour gave cooking demo of quality Taiwan food products
• Exclusive in Sheng Siong – Frozen Convenience Foods and Vinegar-based Beverages

Singapore, 15 July 2011 – In an attempt to let local consumers enjoy more top-grade agricultural produce, processed foods and other food specialties from Taiwan, Sheng Siong Supermarket, the third-largest retailer here, launched “Taiwan Food Fair 2011”, a week-long event from today till 21 July 2011.

A series of Taiwan frozen delights, such as Ginger Vegetarian-Duck Hot Pot, Vegetarian Mushroom Fried Rice, Roasted Sweet Potato and Crystal Balls with various fillings, made their debut here in conjunction with “Taiwan Food Fair 2011” and would be sold exclusively in nine* of Sheng Siong’s stores. In addition, Taiwan fruits and vegetables# that are in season, Taiwanese Peng Lai Rice, vinegar-based health drinks and delicious snacks, are also featured in this fair. With total products exceeding 500 types, customers would be spoilt for choice.

Sheng Siong’s “Taiwan Food Fair 2011” is supported by Taiwan Council of Agriculture, Executive Yuan, in partnership with Taiwan Changhua County Government and Wan Shen Science and Technology Agriculture Co. Ltd. Thus, both the newly-crowned Changhua “Kyoho Grape Princess” and the first runner-up came to Singapore specially to attend the Opening Ceremony of the Fair at BLK 209 New Upper Changi Road (Bedok Central)’s Sheng Siong Supermarket. They also participated by presenting a native folk dance that reflects the vibrancy and health of Taiwan people and their produce.

“Taiwan Food Fair 2011” was declared open with the sounding of a gong, a traditional yet symbolic way to celebrate in Taiwan, led by its Guest-of-Honour, Mdm Shih Yea-Ping, Representative of Taipei Representative Office in Singapore. Mr Lai Chen-Kou, Secretary-General, Taiwan Changhua County Government and Mr Lim Hock Chee, Managing Director, Sheng Siong Supermarket Pte Ltd, then took turns to sound the gong too.

Mr Lim Hock Chee said, “The objective of organising this fair is in line with our corporate mission, which is to provide customers with quality products at reasonable prices as well as excellent service. Taiwan is known internationally for its in-depth and advanced research and development in agriculture and related food technologies. With the strong promotion of Taiwan produce and products by the various sectors, our local consumers are now quite familiar with Taiwan’s premium fruits and vegetables, food specialties and premium convenience food products.”

Mr Lim Hock Chee added that, “When Sheng Siong first introduces a Taiwan-themed food fair last year, response from our customers was very encouraging. This time round, we are selling more than 500 types of Taiwan products, far more than the 300 on offer last year. The main highlights include the very popular Kyoho grapes, King Mangoes, Muskmelons, assorted types of mushroom, as well as healthy vinegar-based drinks, dried food and brand new frozen products that are available for sale only in our stores.”

“According to Taiwan’s Customs, Taiwan’s agricultural exports to Singapore was 81 million USD (approximately 98.82 million SGD) last year and Singapore was Taiwan’s tenth largest agricultural export market, of which fruits and vegetables amounted to 11.86 million USD, showing a year-on-year growth of 25%. In the first half of this year (January to June), fruits and vegetables exported from Taiwan to Singapore exceeded 7.8 million USD. It is believed that sales of Taiwan agricultural produce in Singapore will also achieve significant growth, “ said Mdm Shih Yea-Ping, Representative of Taipei Representative Office in Singapore.

After the event proper for the opening ceremony, Mdm Shih conducted a cooking demonstration on the spot, with quality vegetables from Taiwan, attracting more customers to Taiwan premium produce.

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*Exclusive Sale of Taiwan Frozen Food Products, Drinks & Condiments and Special Snacks at 9 Retail Locations of Sheng Siong

#Taiwan fruits and vegetables are available at all 24 operating locations of Sheng Siong during the “Taiwan Food Fair 2011”, while stocks last.

昇菘超市 “2011年台湾食品节”精彩开锣

新加坡，2011年7月15日 – 为了让消费者能以实惠的价格享受到更多台湾顶级农产品、加工特色食品和风味食材，本地三大零售商之一——昇菘超市，将从今天至7月21日一连七天举行“2011年台湾食品节”。

一系列的台湾冷冻美食如御膳薑母鸭汤底、全素三杯杏鲍菇炒饭、烧蕃薯、各种馅料水晶凉果等等，首次于本地亮相，在昇菘指定的其中*9个零售地点独家销售。此外，台湾当季新鲜且甜美多汁的蔬果#、特别栽培米、健康饮料和香甜可口的零嘴小吃，也齐齐登场，商品总计500多种，让顾客们大饱口福。

昇菘“2011年台湾食品节”获得台湾行政院农业委员会的指导、台湾彰化县政府的辅导及台商万生科技农业股份有限公司的支持。因此，本届刚刚诞生的彰化县“葡萄公主”第一名和第二名专程随团出席今天上午在勿洛中心（Bedok Central）大牌209昇菘超市主办的台湾食品节开幕礼，并呈献一段原住民舞蹈，从中展现台湾人民和农产品的活力、自然和健康。

开幕礼以台湾庆祝礼俗——敲大锣仪式进行，由驻新加坡台北代表处代表史亚平女士率领，台湾彰化县政府秘书长赖振溝先生和昇菘超市董事经理林福星先生陆续敲锣。

昇菘超市董事经理林福星先生说：“以公道价格和卓越服务为顾客提供优质产品，一向是昇菘的营运宗旨。台湾钻研农业科技多年，农产品培育技术发达，在国际消费市场是颇具盛名的。经过台湾政、商各阶层的积极推广，本地消费者对台湾顶级农产品与特色小吃、优质便利食品等等，已经不再陌生。”

林福星先生也指出：“昇菘在2010年第一次推出以台湾美食为主题的展销会时，顾客反应不俗，令我们非常鼓舞。在这次的‘台湾食品节’，我们展销的主题产品超过500种，比去年增加200种 ；主打产品除了广受消费者欢迎的巨峰葡萄、有机凤梨、爱文芒果、哈蜜瓜（洋香瓜）、特色菇类，还有第一次上架、只在昇菘售卖的冷冻食品、水果醋和干粮。”

驻新加坡台北代表处代表史亚平女士引述台湾关税总局的统计数字说：“去年台湾农产品出口到新加坡的金额为8100万美元（约合9882万新元），新加坡为台湾第10大农产品出口市场，其中蔬果类就达1186万美元，比前年同期大幅增长25%，而今年上半年从台湾出口到新加坡的蔬果总值也超过780万美元，相信今年台湾农产品在新加坡的销售量也将大幅度成长。”

在昇菘超市的“2011年台湾食品节”开幕礼过后，史亚平女士更亲自下厨，当场在勿洛中心的昇菘超市示范台湾蔬菜的烹饪方法，引来许多顾客的浓厚兴趣和声声赞许。

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*全岛独家销售台湾冷冻食品、饮料酱料和特色干粮的9个昇菘营运地点 分店名称 详细地址

#台湾蔬菜水果在昇菘所有24个营业地点都有出售。