Posted on 8th Jul 2010 @ 6:02 PM

It strives to be a food fair with the most number of Taiwanese food products & fresh produce available in Singapore to-date

Singapore, 8 July 2010 – In an attempt to let local consumers enjoy top-grade agricultural produce and processed foods from Taiwan, Sheng Siong Supermarket, the third-largest retailer here, is organising for the first time “Taiwan Food Fair 2010” at eight* of its stores, from today onwards to 14 July 2010.

This week-long dedicated food fair at eight* selected Sheng Siong stores will showcase a wide range of processed foods, fresh fruits and vegetables that are in season and various types of high quality rice from Taiwan. With over 300 types of products and produce in store, this would be the most comprehensive Taiwan Food Fair organised by a retailer in Singapore to-date. Fresh fruits and vegetables from Taiwan will also be available at the rest of the 15 stores.

“Taiwan Food Fair 2010” at Sheng Siong is supported by Taipei Representative Office in Singapore, Taiwan Trade Center (Singapore) and Taipei County Farmers' Association. It was officially launched this morning at Sheng Siong’s Bedok Central outlet (BLK 209 New Upper Changi Road #01-631 & #02-631 Singapore 460209) by Mr Jeremy Liang H. S., Deputy Representative of Taipei Representative Office in Singapore, Mr Danny Liao J. S., Chief Representative Officer of Taiwan Trade Center (Singapore), Mr Yang Dong Liarng, Manager of Taipei County Farmers’ Association, Mr Peter Cheng Y. C., President of Taiwanese exporter, Grand-Profit Enterprise Inc., and Mr Lim Hock Chee, Managing Director of Sheng Siong Supermarket Pte Ltd.

To ensure quality of the fresh fruits and vegetables at “Taiwan Food Fair 2010”, Sheng Siong had sent two senior personnel to a mission to Taiwan in June 2010, where they personally visited Taipei County Farmers’ Association, together with company representatives from Taiwanese exporter, Grand-Profit Enterprise Inc. Besides that, they travelled and made contact with many farmers’ associations from various villages, townships, towns, counties and cities, in order to understand firsthand the condition of the fruits and vegetables in season. After stringent checks and careful selection, 16 types of fruits and vegetables were ordered on the spot, to form part of the merchandise of “Taiwan Food Fair 2010” at Sheng Siong.

The 14 types of fruits and vegetables include Apple Mangoes, King Mangoes, bagged-grown Kyoho Grapes, Papayas, Jumbo Watermelons, Pineapples, Sweet Pears, Guavas, Muskmelons, Enoki Mushroom, White Buna Shimeji Mushroom, Brown Buna Shimeji Mushroom, King Oyster Mushroom and Water Bamboo Shoots. Sheng Siong also brought in the “President Pears”, a type of pears that bears the prestigious title in the political arena. These pears are carefully selected and each weighs about 600 grams.

One of the highlights of this fair is the introduction of fine-quality rice from Taiwan. For the first time, local consumers will be able to enjoy the goodness of Taiwan Peng Lai Rice. Big Bridge Sushi Rice/ Tai-keng No. 9 (300g pack), Royal Rice – Taiwan Milled Rice/ Taichung No. 192 (1kg pack) and Royal Rice – Specially Cultivated Rice/ Tainan No. 11 (1.5kg pack) are specially brought in by Sheng Siong and during this period, the eight* selected Sheng Siong stores will organise “Fine Quality Taiwanese Rice Tasting” events for shoppers. Sheng Siong customers will also be able to purchase these rice products from 15 other stores.

Mr Lim Hock Chee, Managing Director of Sheng Siong Supermarket Pte Ltd, said, “The objective of organising this fair is in line with our corporate mission, which is to provide customers with quality products at reasonable prices as well as excellent service. Taiwan is known for its in-depth and advanced research and development in agriculture and related food technologies. As our local consumers’ appetite for finer food products grow, their demand for Taiwanese top grade agricultural produce should increase, especially vegetables, fruits and rice. Therefore, we decide to put together many well-known top quality farm produce from Taiwan in our supermarket stores, so that local consumers will be able to see, taste, buy and enjoy them all at one go. Although this is our first time organising “Taiwan Food Fair”, the scale is quite significant and reflects the confidence in our customers’ response.”

Mr Jeremy Liang, Deputy Representative of Taipei Representative Office in Singapore, said, “Taipei Representative Office in Singapore, Taipei County Farmers' Association and Taiwanese firm, Grand-Profit Enterprise Inc. spare no effort in promoting Taiwan fruits, vegetables and other fresh produce exports to Singapore. Since 2009, we have been actively supporting various Taiwan Fruit Fairs and Taiwan Farm Produce & Food Specialty Fairs in Singapore. Our Representative Office gives our full support and assistance to the first “Taiwan Food Fair” organised Sheng Siong, and hopes that Singapore consumers will be able to enjoy Taiwan’s top grade farm produce and processed foods at more economical prices.”

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For Media enquiries, please contact:

Ms TAN Ching Fern
Board Secretary & Corporate Affairs Manager
Email : tancf@shengsiong.com.sg

昇菘超市首次举办“台湾蔬果食品展销会” ——本地首见汇集最多、最齐全台湾农特产品的展销会

新加坡，2010 年7 月8 日 – 为了让消费者能以更实惠的价格享受到台湾顶级 农产品和加工食品，本地第三大零售商昇菘超市将从今天至7 月14 日一连七 天，在它指定的*8 家分店举行“2010 年台湾蔬果食品展销会”。期间所展销 的除了有台湾加工食品和当季新鲜、甜美多汁的蔬果，更有多种台湾优质米， 商品总计300 多种，是本地首见农特产品最多及最齐全的台湾蔬果食品展销 会。其他15 家分店也会售卖台湾新鲜蔬果。

“2010 年台湾蔬果食品展销会”获得驻新加坡台北代表处的支持与指导及台北 县农会的辅导。

驻新加坡台北代表处副代表梁洪昇先生、新加坡台湾贸易中心主任廖俊生先 生、台北县农会主任杨栋梁先生、台湾出口商永富宝企业董事长郑永坚先生， 连同昇菘超市董事经理林福星先生，于今天上午11 时，在勿洛中心（Bedok Central）第209 座的昇菘超市，为此展销会主持开幕剪彩仪式。

为了保证此“台湾蔬果食品展销会”的生鲜蔬果质量，昇菘超市特地于上个月 （6 月份）委派两位高级专员亲赴台湾，协同永富宝企业有限公司人员专程拜 会台北县农会。此外，他们还由北到南拜访了多个乡镇县市农会与产地果农 们，亲自了解当季台湾蔬果的情况，并在经过严格筛选后，当场与果农订下14 种蔬果，于昇菘超市的“台湾蔬果食品展销会”展销。

这 14 种蔬果有爱文芒果、金煌芒果、套袋巨峰葡萄、木瓜、大西瓜、黄梨（也 称菠萝、凤梨）、水梨、番石榴、红肉哈密瓜（也称洋香瓜）、金针菇、白雪 菇（White Buna Shimeji Mushroom）、鸿喜菇（Brown Buna Shimeji Mushroom）、杏鲍菇和茭白笋（Water Bamboo Shoots）。昇菘超市甚至还 引进了获台湾总统命名的“总统梨”——这种精心挑选出来的梨，每个重量约 600 公克。

此次所展销的台湾优质米，更是首度由昇菘超市配合展销会以专案从台湾进 口，把亲自在米厂严选的台湾最优质的蓬莱米——大桥寿司米／台梗9 号 （300 公克装）、御稻台湾精品米／台中192 号（1 公斤装）和御稻特别栽培 米／台南11 号（1.5 公斤装），同国人分享。昇菘超市指定的*8 家分店于展销 会期间，将举办“台湾优质米试吃活动”。顾客也能在其他15 家分店购买到台 湾优质米。

昇菘超市董事经理林福星先生说：“以公道价格和卓越服务为顾客提供优质产 品，一向是昇菘的营运宗旨。台湾钻研农业科技多年，农产品培育技术发达， 因此在国际消费市场上颇具盛名。随着国人越来越注重生活品味，对台湾优质 农产品尤其是蔬菜、水果和米粮的需求有增加的趋势，我们于是决定把台湾多 个著名的顶级农产品汇集在我们的超市内，让本地消费者一次过看个够、买个 够、尝个够。这虽然是我们第一次办‘台湾蔬果食品展销会’，但是从展销规 模来看，我们对顾客的反应是有信心的。”

驻新加坡台北代表处副代表梁洪昇先生指出：“驻新加坡台北代表处、台北县 农会和台商永富宝公司对推动台湾蔬果和生鲜产品出口到新加坡不遗余力。我 们自2009 年起，即积极多次协办台湾水果节和台湾农特产品节等在新加坡市 场的拓销活动，此次本处给予全力的支持与协助，希望昇菘超市首次举办的 ‘2010 年台湾蔬果食品展销会’，让狮城消费者能以更实惠的价格享受到台湾 顶级优质的农产品与加工食品。”

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媒体联系:

陈锦芬（Ms TAN Ching Fern）
董事会秘书兼企业通讯经理
电邮 : tancf@shengsiong.com.sg