Posted on 1st Jun 2009 @ 5:12 PM

Singapore, 1 June 2009 – Sheng Siong, Singapore’s home-grown and third-largest retailer, breaks into new era by announcing plans to build a customised distribution centre at Mandai Link Road. The total investment is expected to come up to S$65 million, with construction costs constituting about S$40 million.

The groundbreaking ceremony to mark the start of construction took place at its future site today and was graced by Mr Lee Yi Shyan, Minister of State for Trade & Industry and Manpower.

This event signifies an important milestone for Sheng Siong’s continuing business growth in Singapore, as its current distribution centre at Marsiling Road with a site area of 8,796 square metres, is unable to cope with the increasing demand from the 22 outlets.

The new 2.32 hectares (or 23,205 square metres) site will also house Sheng Siong’s headquarters, including the back office functions undertaken by its sister company, C M M Marketing Management Pte Ltd (“CMM”).

Mr Lim Hock Chee, Managing Director, Sheng Siong and CMM, said, “The new distribution centre is a crucial step towards supporting the steady growth we anticipate in our supermarket outlets. It will re-engineer our supply chain processes, increase efficiency and cut manpower, transportation and fuel costs by some 10% or even more in the long run.”

With the setting up of the new distribution centre, most of Sheng Siong’s supplies will be routed there for consolidation and redistribution by outlet destination, resulting in only a handful of deliveries to each store per day. The increased supply chain efficiency also helps to reduce inventory and hence, storage space at retail outlets, enabling wider product ranges and choices to be carried. Moreover, a greater use of IT will significantly reduce administration for conducting business with its numerous suppliers.

Besides that, as the new distribution centre is many times bigger than the existing one, it will provide depth and breadth for CMM to develop more house products and brands for the Sheng Siong outlets and at an even faster pace. This will expand their value chain and offer a wider range of products to consumers.

In an effort to seek out new areas of growth and value-add along with the expansion, Sheng Siong will implement the cold chain standard recommended by the Agri-Food & Veterinary Authority of Singapore (AVA) and SPRING Singapore. This will not only ensure and uphold food standards, but also reduce food wastage caused by improper storage.

The new distribution centre, comprising a 4-storey warehouse and 5-storey administrative building, will be an environmentally friendly development, as it intends to comply with “BCA Green Mark” requirements – a green building rating system to evaluate a building for its environmental impact and performance.

The building is expected to be completed by April in the year 2011.

Commending Sheng Siong on their continuous capability development efforts, Mrs Kee Ai Nah, Director, Lifestyle, SPRING Singapore said, "We congratulate Sheng Siong for embarking on a new phase of its expansion. Sheng Siong is an inspiring example of a humble SME that stayed focused and grew steadily to become Singapore's third largest supermarket chain. This new distribution centre and HQ will not only greatly enhance the company’s efficiency and productivity, but catapult Sheng Siong to greater heights in terms of product variety and corporate image."

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For media enquiries, please contact:

Ms TAN Ching Fern
Board Secretary & Corporate Affairs Manager
Email : tancf@shengsiong.com.sg

昇菘投资6500万新元发展专用分销中心•跨入了新时代

新加坡, 2009年6月1日 – 新加坡土生土长、如今是本地第三大零售商的昇菘宣布即将在万礼连路（Mandai Link）兴建专用分销中心，以此跨入新时代。分销中心的总投资额料达6500万元，其中建筑成本占了大约4000万元。

象征建筑活动展开的动土仪式，今天在未来的营业地址举行。贸工部兼人力部政务部长李奕贤先生应邀为大会嘉宾，主持动土仪式。

这项活动对昇菘在新加坡的业务的持续增长，是重要的里程碑，因为它位于马西岭路、占地8,796平方公尺的现有分销中心，无法应付22家分店日益增长的需求。

新地段面积为2.32公顷（或2万3205平方公尺），也将是昇菘的总部，包括姐妹公司C M M Marketing Management Pte Ltd (“CMM”)负责的行政功能。

昇菘和CMM董事经理林福星先生说：“新分销中心将是支持我们超市分店稳健增长的重要一步。它将重新规划我们的供应链流程、提高效率。长远来说，它还能削减人力、运输和燃料成本达10%以上。”

随着新分销中心的设立，昇菘多数的供应将被送到该处进行整合，再根据分店地点重新分配。这一来，总部每天只需送几趟货品给每家分店。供应链效率增加，也协助减低库存、节省储货空间，使得零售店面可以陈列更多种类的产品，为顾客提供更多的选择。此外，更全面地使用资讯科技，也将显著减少它与数百名供应商经商的行政量。

由于新分销中心将比现有的大出许多，CMM将有更大的深度和广度，为昇菘分店加速开发自家品牌。这将扩大它们的价值链，使消费者享有更多的物品选择。

为了在扩充时期继续寻求新的增长领域及增值，昇菘将落实农粮局和标新局推荐的冷链标准。这不仅将确保和维持食品标准，也将减少因不良储存而造成的食物浪费。

新的分销中心将由一座四层楼高的货仓和一座五层楼高的行政大厦构成。它有意遵循“建设局绿色标签”的需求（这是个绿色建筑评定系统，评估建筑对环境的冲击和表现），因此将是个绿色建筑。

这座建筑料于2011年4月份竣工。

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媒体联系:

陈锦芬（Ms TAN Ching Fern）
董事会秘书兼企业通讯经理
电邮 : tancf@shengsiong.com.sg